Locally Sourced Change

Gem City Market will be a full-service grocery store and deli located in the Salem Avenue corridor, just across the bridge from downtown Dayton. This new grocery store will be a place where everyone is welcome. The success of the market will be driven by the ideas and input of all its customers, employees, and members of the community.

With a mission as important as bringing healthy food access to the Dayton community we couldn’t help but be inspired. We wanted to make Gem City Market’s new website as welcoming as they are and as vibrant as the community they’re serving. We also leaned into the natural aspect of the company by pulling bright, fresh colors and rough, organic transitions.

Our goal was to make the content on the website as digestible as possible, highlighting the importance of becoming a member and keeping members up to date on the progress of the market. Most importantly, we wanted to ensure that the sign-up process was as painless as possible, allowing users to easily become a member, support the initiative, or simply donate. View website